Custom logo mats make an impressive first impression, yet do they provide real value for the purchase?
custom logo floor mats provide an economical means of advertising your business, brand and services while simultaneously keeping floors safe for customers. Their many benefits make logo mats worth considering for businesses of any kind.
Free Advertising
Floor mats adorned with your company logo serve as an effective form of point-of-purchase advertising (POP). While traditional POP ads hang from ceilings or stands, floor space offers untapped dimensions of marketing that could help establish and brand your business.
Attracting customer attention as soon as they enter, logo mats serve as a constant reminder of your business every time customers exit; creating an indelible mark that customers cannot shake!
These mats feature a coarse abrasive surface designed to remove dirt and mud from shoes to maintain clean interior floors. Crafted in the United States using an advanced digital inlay process that delivers photographic-quality images at far greater fade resistance than standard woven carpet mats – they offer a cost-effective, long-term way of reinforcing brand loyalty with every customer that passes through your doors.
Reinforce Your Brand
Logo mats aren’t only beautiful; they also serve to strengthen your brand. By prominently displaying your business’ name and logo at the entrance, customers are reminded of your value proposition every time they step inside your doors.
Reinforcing your brand in retail stores, where customers are exposed to multiple brands daily, can increase customer loyalty and ultimately sales.
Logo mats can also be used as effective promotional messages such as special offers, discounts, contests and loyalty club programs. Furthermore, they can provide safety information such as “Caution Wet Floor”, “No Pets Allowed”, etc. Additionally, logo mats serve as effective floor signage while still providing all of the benefits associated with traditional mats such as dirt removal from shoes, slip resistance at entranceways and keeping interiors cleaner – saving both money on maintenance costs as well as cleaning costs! They can even help save companies money through decreased maintenance and cleaning costs!
Keep Your Customers Safer
Logo mats can be customized with your company name, slogan, image and marketing information for an easy branding strategy for your facility. When customers enter, they are welcomed and feel secure by seeing the welcoming sight of your logo mat.
Quality synthetic or coir logo entrance mats can capture dirt, moisture, and debris before it enters your facility – helping reduce wear-and-tear on floors as well as slip-and-fall accidents among employees, guests, and customers. This alone is an enormous asset to any business.
Additionally, these mats can be placed strategically to promote special promotions or product sales. For instance, you could use them to advertise the sale of pasta sauce near the pasta aisle, or draw attention to an item near check out lines.
Long Lasting
Logo mats are engineered to last – cutting down on replacement costs while saving both time and money in maintenance costs. Constructed using high quality materials with durable dyes capturing intricate details, logo mats can last years with proper care.
Effective visual merchandising is an essential component of any marketing plan, and logo mats make it simple for businesses to promote seasonal campaigns, sales and special offers with their logo and name visible in front of customers. Logo mats also serve a useful practical purpose by reducing dirt tracking into buildings, protecting interior carpeting and floor surfaces from potential damage caused by excessive dust accumulation.
No matter if it’s branding or practicality that matters most to you, a custom logo mat is an affordable and practical solution that delivers multiple advantages. Reach out to Eagle Mat and Floor Products’ team of experts now and discover how your company could take advantage of such an affordable tool which doubles up as brand awareness tool as well as slip resistant mat.