Lebanon’s area is ranked a hundred and seventieth in the world (CIA, 2014). It is smaller sized than the dimensions of Connecticut, one particular of the smallest states in in America. In addition, Lebanon is one of the handful of democratic nations around the world in the Center East location. Relating to its economic system, Lebanon is a cost-free market economic system and has a really long custom of laissez-faire economics. In addition to its coastal area on the Jap Mediterranean coast, Lebanon is regarded as as the central ‘window’ of the Middle East to Europe, North Africa, and the rest of the globe. Due to the fact of this, its economic climate has absent by way of some quite prosperous occasions and was even once named the ‘Paris’ of the Center East prior to the nation’s 15 12 months-prolonged bloody civil war which ended in 1990.
Also, despite the fact that Lebanon is very small, it is also 1 of the most varied nations in the globe. cheap panel Christians, Muslims, Druze, and other minority sects are distribute all over the little nation and even Lebanon’s political program is based mostly on sectarian electricity sharing.
Even so, this range had played a pivotal part in the nation’s issues. This diversity was a needed condition of the country’s sectarian civil war and currently performs an critical function in its political paralysis, though other factors (mainly international) are to blame as properly. There is at present no performing President and the country’s rival political events maintain bickering and preventing relatively than facilitating the country’s growth.
Furthermore, Lebanon’s proximity to Israel has created it a international plan/proxy battleground for overseas nations, every utilizing Lebanon for its own selfish ends.
The sad political realities of the region have considerably hurt the country’s financial system. Also, considering that Lebanon is a services-based economy, this certain sector has taken the greatest strike.
Tourism plays a considerable position in the nation’s financial system. According to the Lebanese Ministry of Economy & Trade (MOET), “Tourism has long been a single of Lebanon’s leading economic sectors” (Financial Study Unit, 2010).
Additionally, The World Travel & Tourism Council believed that the travel & tourism sector in Lebanon contributed more than $4 billion pounds in 2013 (Entire world Travel & Tourism Council, 2014).
The travel & tourism sector created up about 10% of the financial system in 2012 but that share dropped to 9% in 2013 (ibid, p. fourteen). This is because of to the political predicament in the country as effectively as some other variables. Moreover, the quantity of vacationer arrivals in the nation retained reducing from 2011 to 2013.
Because the tourism industry has been somewhat floundering in the past few years, the space for error gets to be extremely modest for businesses in this industry. The political & economic scenarios are squeezing vacationer-associated (TR) companies in Lebanon. This signifies that these companies are forced to do a lot more to make up for escalating losses (or lowering earnings) and with fewer resources. There is no telling when the political & economic circumstance in Lebanon will improve specifically considering that the civil war in neighboring Syria shows no indications of abating.
There are several methods that Lebanese TR firms can adapt in the course of these instances this sort of as employing downsizing insurance policies and slicing back again on advertising & advertising budgets. When economic recessions and hard occasions influence businesses, the initial items to get eradicated are generally advertising and marketing budgets. But particularly since TR companies need to do a lot more advertising to make up for lost companies, this may not be a good concept.
One resolution to this problem is to consider edge of Social Media Marketing techniques since they cost small to no assets, ideal for the recent financial situation in Lebanon. Social media marketing and advertising permits TR companies to overcome obstructions of restricted budgets and decreased enterprise.
Problem Statement
For the duration of the past handful of many years, the positive impact of social media on enterprise has been extremely high (Kaplan et al., 2010 Stelzner, 2010 Treem & Leonardi, 2012, p. 143 Baker & Environmentally friendly, 2014).
Additionally, Fb and Twitter supporters of a specific brand name are much more likely to advise and buy from these manufacturers than non-fans (Cruz & Mendelsohn, 2011). But, we will not need to have to make sure of social media’s affect on company via study scientific studies. For social media customers, which contain in excess of thirty% of the globe, this simple fact is acknowledged. More and a lot more companies are inserting Social Media marketing and advertising tools into their advertising approaches and, in some situations, have even become an integral element of their total business strategy.
By natural means, one would count on that Lebanese businesses would swiftly undertake Social Media Advertising and marketing as a key part in their total marketing approaches but this is not the circumstance. When it arrives to the Middle East and specially Lebanon, the location is much guiding the West in social media utilization. Not only that, when it will come to firms involved in the tourism sector, there is considerably place for progress. Little expenditure in technologies is keeping vacationer companies absent from maximizing advertising and marketing options offered by social media.
The Lebanese tourism business is not using benefit of social media advertising methods even although the benefits of doing so are apparent. This provides a wonderful issue especially since the economy is heading by means of a very rough time.